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Step 3: Create your internship job post and application form

Your job post can and should contain some essential elements: a job description, a candidate application form and a little pizzazz! 🎉 (By that we just mean something that shows a bit of your company’s personality.)

A clear and informative internship job description is the first step in attracting interns. It will ideally include:

  • A description of your company
  • The location of the internship (in-person, remote or hybrid?)
  • The schedule and duration of the internship
  • The intern’s responsibilities
  • Benefits of the internship (training, compensation, meals per diem, etc.)
  • Information about the application and hiring process

That doesn’t mean you need six different paragraphs. To make it clear and easy to digest, you can include everything in three simple sections:

1. About the internship

Describe the role in detail. You’ll include the location, schedule and duration of the internship as well as the responsibilities and benefits. For some inspiration, check out our sample Social Media Intern job description.

As Social Media Intern at <company name>, you'll learn about and take part in many of our social media marketing initiatives. You'll be mentored to help develop, implement, track and optimize social media campaigns across multiple platforms.

With guidance, you'll monitor all of our social media channels, measure their success and learn how our social media marketing strategy supports our overarching business goals. You'll work alongside our Content Marketer and Designer to craft beautiful and compelling stories for social media campaigns.

Ultimately, you and the team will make sure our message reaches our target audience so that <company name> can enter the next stage of growth. For this internship position, we offer compensation, a flexible schedule and opportunities to participate in company meetings and networking events.

Internship location: ...
Start date: ...
Internship duration: ...

2. About you

This is where you describe the intern you’re looking for. It’s nice to address the candidate directly, hence the “About you.”

  • You have a knowledge and understanding of the digital media landscape, including various social media platforms.
  • You're energetic, creative and have strong critical thinking skills.
  • You’re interested in learning about, shaping and executing social media campaigns.
  • You are team-oriented and enjoy collaborating and learning from others.
  • You see exciting community-building possibilities in social media and keep an eye on emerging trends.
  • Marketing, Business or Language field of study is a bonus but not required.

3. About the company

Share a bit about who you are as a company and what it’s like to be part of your team. This is the perfect place to link to your career page with team photos, your values and other relevant information that will give interns a feel for your company culture and the kind of work you do.

Example: We're an agency that strongly believes in curiosity, equality and creativity. We love to build digital products in close collaboration with our target audience in order to have a positive impact on the world with tech. We highly value an open mind, collaboration and ownership in our team. So if you take pleasure in trying to solve big societal problems with technology, then join our team of activists, creatives and tech geeks!

For more job description tips and tricks, check out our guide on How to write a job description. And here’s a handy dandy list of do's and don’ts to keep in mind when formatting your own job description.

Finally, don’t make the mistake of treating the application form as an afterthought! This is an opportunity to share a bit of your personality, ask key questions and gather information that is going to help everyone in the hiring process.

Homerun makes it easy to customize your application forms and learn more about potential interns.


Include some practical questions – for example, “What have you learned in your studies that you can apply in this role?” or “How will this internship prepare you for your future career goals?” Consider a fun one too: "If you were a tree, what kind of tree would you be and why?" The responses will help you get to know the applicants and see who you want to invite into the next round of hiring.

📣 Need more ideas? Here’s a list of 50 job application questions to help you stand out and find the right candidate.  

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