Google Analytics

Use Google Analytics to track and analyze the performance of your hiring campaigns and glean valuable insights about candidate engagement and conversion.


Google Analytics is a robust web analytics tool that helps you understand user behavior on your website, career page or other landing pages.

How it works

When you integrate Google Analytics with Homerun, you can track and measure the performance of your hiring campaigns in real time. Analyze key metrics such as bounce rate, time on page and conversion rate (e.g. completed applications or registrations) to get a comprehensive overview of your hiring efforts. This information empowers you to optimize your application process, identify potential bottlenecks and improve the overall candidate experience.

Helpful links

To learn more about the Homerun x Google Analytics integration, visit our Help Center article. And be sure to check out this one about connecting GA4.