Google Analytics is a robust web analytics tool that helps you understand user behavior on your website, career page or other landing pages.
When you integrate Google Analytics with Homerun, you can track and measure the performance of your hiring campaigns in real time. Analyze key metrics such as bounce rate, time on page and conversion rate (e.g. completed applications or registrations) to get a comprehensive overview of your hiring efforts. This information empowers you to optimize your application process, identify potential bottlenecks and improve the overall candidate experience.