Before Shoprenter was just Shoprenter
In 2020, Shoprenter was part of the Innonic Startup Studio, alongside several international startups such as OptiMonk, CodersRank, and Conversific. Dénes oversaw HR across all four companies at once, supporting teams with very different products, markets, and growth speeds.
That setup made one thing clear very quickly: hiring complexity doesn’t grow linearly. Every new role, brand, or country adds friction - unless there’s a system in place to absorb it.
Spreadsheets, email threads, and disconnected tools might work for a while. But once hiring becomes continuous instead of occasional, they turn into bottlenecks.
For Dénes, going back to Excel was never an option: “I couldn’t imagine going back to Excel or Google Sheets,” he says. “Not at that scale.”
Choosing a system, not just a tool
The decision to move to Homerun wasn’t driven by feature checklists. It was driven by a simple principle: HR should own the hiring experience, without depending on designers or developers.
The goal was independence: “We wanted a platform where we could create high‑quality job ads ourselves,” Dénes says. “From job ads to candidate communication, without relying on designers, developers, or workarounds”.
Homerun brought that structure together: a visual editor for job pages, a clear ATS for tracking candidates, and communication tools that made the process consistent and human.
“When you’re hiring alone or in a small HR team, that matters a lot,” Dénes adds. “It saves an enormous amount of time.”
That time saving wasn’t abstract. Since becoming a standalone company, Shoprenter has hired at least 100 people using Homerun, with hiring becoming around 30% faster on average. As the startup studio evolved and Shoprenter continued independently, Homerun stayed.
Why candidate experience became a competitive advantage
In Hungary’s tech and product market, candidates compare companies closely. Job ads, response times, and clarity all send strong signals.
“We consistently get feedback that our posted jobs are well above the local average, especially compared to our direct competitors”, Dénes says.
That wasn’t accidental! With Homerun’s editor, jobs descriptions could be continuously refined, communication stayed structured, and every candidate received a thoughtful response - even when the answer was “no”.
Hiring stopped feeling improvised and started feeling intentional, and once that shift happened, there was no going back.
Great leaders benchmark everything, even customer support
As Chief HR Officer, Dénes is a frequent speaker at HR and business conferences across Hungary. Over the years, he’s been approached by countless local HR software providers. He checks them out, compares them, and keeps reaching the same conclusion: I always feel like Homerun solution is just better. It just feels more professional.”
That judgment isn’t based on features alone. It’s based on standards.
“I don’t ask support often,” Dénes recalls. “But when I do it at Homerun, I always get fast and very thorough answers.” One of the Homerun’s Customer Support’s responses stood out so much that Dénes forwarded it internally.
“I sent it to our Head of Product and Head of Customer Success,” he says. ‘This is a great example. This is how we should answer our customers too.’
Great tools don’t just solve problems. They model behaviors.
Culture needs infrastructure
Talking about behaviors, Shoprenter’s culture is built on 7 core values, and Homerun perfectly fits to the first 3:
- Always keep improving
- Wow your customer
- Efficient
“These values aren’t slogans,” Dénes explains. “They’re part of how we hire, evaluate, and sometimes even let people go.”
Homerun helps make that culture visible throughout the hiring journey, from job descriptions to candidate reviews, ensuring that what candidates experience externally matches what teams live internally.
When there’s a mismatch, it becomes clear early. And when there’s a fit, that culture can be protected.
Recognition that reflects the system behind the work
In 2021, Dénes received the HR Manager of the Year award in Hungary.
For him, that recognition wasn’t only about individual performance, it was also about having the right tools in place. “I can work at this level because I use great tools,” he says. “If you want great processes, you need good systems behind them.”
For him, Homerun isn’t just an ATS. It’s the infrastructure that makes high‑quality HR work sustainable, because when the infrastructure works, HR can focus on people instead of administration.
What’s next?
As Shoprenter continues to grow, the focus isn’t on reinventing hiring, but refining it.
One of the next steps is aligning Shoprenter’s Homerun career pages with the company’s updated brand design, while keeping the same structured, candidate‑first approach.
Because for Shoprenter, one thing is clear:
Great hiring isn’t about working harder. It’s about building systems that let you work better - for years to come.
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