The role of a Social Media Manager has evolved in a big way in recent years, shaped by the dynamic landscape of digital platforms like TikTok, and even the re-brand of a certain bird-themed app. 👀 🤭 A business’s online presence is truly more important than ever, so hiring the right Social Media Manager is crucial for any company's success.
To help you make the right choice, we've compiled a comprehensive list of interview questions for a Social Media Manager designed to uncover the skills, experience and qualities you should look for in a candidate.
Table of contents
Before you can get into the nitty-gritty details in a Social Media Manager interview, you first have to understand the basics of the candidate’s knowledge and experience in social media management.
Ask this question to truly understand the platforms your job candidate has experience with and what they might be the most comfortable using. The purpose of asking this interview question is to see if their experience aligns with the social media sites your company is using (or wants to make better use of!). Keep in mind that all social media platforms can be learned too so try not to shrug off a candidate if they have, say, more experience with X (formerly Twitter) than LinkedIn.
This question assesses the candidate's ability to plan, execute and troubleshoot a complete social media campaign. Their answer will give you insight into their project management and problem-solving skills.
This is a great question to help you evaluate a candidate's commitment to ongoing learning and their capacity to adapt strategies based on evolving trends and algorithms. It’s no surprise that social media websites are changing seemingly every day [cough cough, Threads and X] and the ideal candidate will be interested in staying on top of those changes.
When there’s a crisis at a company, the social platforms are often the first to respond and perform some damage control. This question examines the candidate's crisis communication skills, ability to think under pressure and their impact on brand reputation.
Managing multiple social media channels (especially if you have multiple brands) is a difficult job. You’ll want to gauge the candidate's multitasking abilities and their approach to maintaining brand consistency across various platforms — this interview question helps you do just that.
This question assesses the candidate's ability to link social media efforts to tangible business outcomes and their strategic thinking.
This question in particular will help you understand what the candidate already knows about your company and how much they prepared for the interview. They may not get it completely right but if a candidate wants to manage your social media presence, they’ll have done their research and looked at your social profiles in advance to see if it’s the right fit for them.
There’s no right or wrong answer to this question! But, the goal of asking this is to see how in touch your candidate is with the social media landscape and to get an idea of what styles and social media content they are personally most interested in or inspired by.
The answer to this interview question can help you as a hiring manager determine if your candidate’s communication style will work well with that of your team or company. Keep an ear out for signs that they’re communicative, whether that’s in person, on Slack or through comments in collaborative documents. Be sure to share your communication style too!
User-generated content campaigns can be powerful and really cost-effective for a small team. This question assesses the candidate's creativity and effectiveness in putting UGC to use to benefit a brand.
📣 Check out our essential hiring guide on how to interview someone
Effective collaboration is essential for a Social Media Manager. These questions assess a candidate's ability to work with other departments, foster teamwork and creativity, and resolve conflicts within their team. These skills ensure that the social media strategy is aligned with broader business goals.
A Social Media Manager has to be able to work with other teams, whether it’s customer support or marketing. This interview question can help you assess the candidate's collaboration abilities and how they work with others to achieve overarching objectives.
Ask for an example of how the job candidate has fostered a collaborative atmosphere in a previous role. You’ll get a look at their leadership skills and their capacity to inspire creativity and teamwork.
This question evaluates the candidate's conflict resolution and team management skills. If they don’t have an exact example of this from their past work, you can rephrase the question and ask how they would resolve a conflict if there was one.
Time and project management skills are integral for a Social Media Manager — they enable consistent posting schedules, timely responses and effective campaign execution. Be on the lookout for this skillset in your interviews so that your brand's social media presence remains responsive and aligned with company goals.
This is an opportunity to evaluate the candidate's project management skills, especially when faced with time constraints and competing priorities. Online trends move fast but Social Media Managers move faster!
This question investigates the candidate's content planning and scheduling strategies for maintaining consistency and audience engagement. Ideally, they should provide you with a real-life example of how they've done this in previous roles.
Pose this question to help you determine the candidate's ability to manage budgets efficiently and maximize results within financial constraints.
Managing a business’ social media presence is a lot of responsibility and burnout is very real. Due to the fast-paced nature of social media and the “always on” nature of the job, Social Media Managers are at risk of suffering from burnout. Ask this question to get an idea of how the candidate balances their priorities in life and how they’ve learned to take care of their mental health in the workplace. This will also give you insight into what they might need from their manager and workplace in order to help with maintaining a healthy balance.
📣 Hiring templates to make your life 10x easier
A Social Media Manager isn’t going anywhere in their career without solid reporting, analytics and goal-setting skills. It’s a huge part of the job and a key aspect of demonstrating their success in their role. Your candidate should be able to discuss key performance indicators (KPIs), tools they’ve used, how they measure the success of their campaigns and more.
This question assesses the candidate's proficiency in data analysis and their capability to translate insights into actionable social media strategies. Social media is a constantly changing game and the right candidate will be able to roll with the punches.
A strong Social Media Manager candidate should be able to speak confidently about the ROI of their social media work. They should also know how to measure the success of their efforts and speak about their track record of delivering measurable results.
A/B testing is a critical aspect of optimizing social media strategies. If this is a skill set you’re looking for in your new manager, use this question to understand their experience with A/B testing and what they’ve learned in the past.
Data-driven skills like social listening are the sign of an experienced and capable Social Media Manager. This interview question assesses the candidate's familiarity with social media listening tools and their ability to adapt strategies based on real-time data.
This question assesses the candidate's ability to set measurable goals and align social media efforts with broader company goals — a hugely important aspect of managing social media channels.
This question works for any role but is especially useful to ask a Social Media Manager candidate. Their answer will help you understand how they think about professional setbacks and how they approach difficulties when they aren’t doing as well as they hope.
📣 Also on the hunt for an intern? Use this social media intern job description to help you out along the way
Situation interview questions are a fantastic way to get inside your candidate's head and get a feeling of how they approach various challenges and roadblocks in their everyday work.
A negative social media post or two about a company is an inevitable (and unfortunate) reality of having an online brand presence. 😬 This question assesses the candidate's crisis management strategy and their ability to handle challenging hypothetical, but also realistic scenarios.
This question will help you assess the candidate's strategic thinking and their approach to competitive analysis. It’s a unique situational question that will shine a light on their strategic mind.
Your candidate’s ability to take on negative feedback to improve themselves is integral to their personal growth. Their response to this question can show you how they work with others and how open they are to their own development.
It’s only human to make mistakes, especially when it comes to communication. With this interview question, you’re looking for cues that your candidate has learned from their miscommunication errors and is aware of where things went wrong in the past.
You know the scene — an angry follower lashes out against your brand online and it’s time to craft the perfect response (and fast). For a Social Media Manager, this is one of the biggest challenges in their job. It can often feel like a personal attack so listen out for how your candidate moves past the hurt and presents the brand in the best light.
By asking these carefully crafted interview questions, you can gain valuable insights into a candidate's skills, experience and mindset. Whether you're evaluating their ability to handle social media crises, stay ahead of digital trends, or foster collaboration, these questions will help you identify the right candidate to lead your social media efforts.
Remember, every question you ask during an interview should align with the specific needs and goals of your company. Tailor your questions to fit your organization’s unique social media challenges and objectives and you’ll be well on your way! 🚀