Your employer brand

How to make a pro career page - even if you're not a pro.

We're walking you through the best practices of the frontrunners of hiring and showing you how to apply what they do, to your career page.

What's a career page?

Your career page is the core of your employer brand. It's the place where you're marketing yourself towards talent instead of customers. It's where candidates get a first impression of what it’s really like to work for you. At Homerun we believe in the importance of having a career page that truly reflects your company culture in a unique way. That's why Homerun's ATS allows you to easily create a beautiful and unique career page tailored to your company and brand.

A career page is a necessity for any company that plans to hire in the near future and even the far future! In fact, it's always a good time to work on employer branding since this will serve you in the long run by allowing candidates to discover you.

Where to start?

You may have seen some of the stunning career pages that big innovative companies use to attract talent. These sites are usually custom-built. Creating something similar may seem like a daunting task, but we're here to tell you that there are simple ways to apply the best parts of these custom-built sites to a simple, beautiful and effective career page that you can easily build in Homerun with no code at all.

We'll walk you through the best practices of the frontrunners of hiring and show you how to apply what they do to your career page.

  1. Tell your companies' story
  2. Be transparent about your hiring process
  3. Get concrete about what it's like to work at your company
  4. Show off your team and their expertise
  5. Add the perks of working at your company

1. Tell your company's story

Storytelling, we all know it as an excellent marketing tool, but guess what? Hiring is marketing. Your career page is the place where you're marketing your company towards potential talent. This is where you can tell them why your company exists, what it stands for and why someone would want to be a part of it. Shopify hits the nail on the head in the first line of their career page, "We’ve read a lot of cover letters over the years. Now it’s your turn. We’re applying to you." This is the exact mindset you need when you're building your career page: How would you apply for your ideal candidate? You want to tell a riveting story of your company and what it's like to work there. Include the history of the company, the mission and the greater purpose that your team is working towards.

"We’ve read a lot of cover letters over the years. Now it’s your turn. We’re applying to you." — Shopify

Shopify does this well by using a simple timeline that evokes the scrappiness of the company's humble coffee shop beginnings while highlighting the success they've achieved in a short time:

Don't forget to let your company's values shine through every word you write. Sustainable clothing brand, Everlane does this in their opening tagline: "Dear rule-breakers, questioners, straight-A students who skipped class: We want you." It's clear from this one sentence that Everlane values risk taking and challenging the status quo. So get your best copywriter to cook up the words that will tell your story and reflect your values.

"Dear rule-breakers, questioners, straight-A students who skipped class: We want you." — Everlane

Tip: With Homerun's Cover Image job block you can easily combine a riveting tagline that reflects your values with a stunning cover image:

2. Be transparent about your hiring process

Letting candidates know what they can expect from your hiring process helps create a good candidate experience. It also helps you to get the most authentic impression of candidates as they will be well prepared for each step of your hiring process. Glossier goes so far as to include an FAQ to their career page specifically about how they hire:

On Mailchimp's career page they link to a separate article that goes into detail about every aspect of the hiring process. Include information like:

  • What to expect as a candidate (what the timeline of the hiring process entails),
  • How many stages the hiring process has,
  • How many interviews there will be,
  • What will be discussed in interviews (skills or value fit),
  • How long until they can expect a reply to their application,
  • Who is responsible for the hiring process.

Tip: Easily link to articles in an aesthetic way with the publication job block in Homerun.

3. Get concrete about what it's like to work at your company

The more a candidate can envision what it might be like working at your company, the more likely they are to apply. So get concrete and add details to your career page about:

  • What the working environment is like (Creatively inspiring? Internationally oriented? Innovative?)
  • What kind of tech tools you use (Slack, Trello, Figma, etc.)
  • What kind of workflows you have (Agile, remote, etc.)
  • What's the office like (you can't go wrong with pictures or videos!)

Mailchimp has included a beautifully produced video on their career page showcasing their office and team. Going all out with a video like this isn't the only way, however. You can have a similar impact with some high-quality photos of your office (an iPhone camera goes a long way), icons of your tech stack and some good ol' copy to share the unique aspects of working at your company. Zapier helps candidates understand what it's like to work there by sharing a few articles all about how they work remote:

Tip: Use the toolbox job block to show your tech stack and tools. Or choose from a number of different image galleries to show off your office and working environment. You can also showcase your clients so that candidates can get a feeling for the caliber of your work.

4. Show off your team and their expertise

Candidates want to see the people that they'll see every day if they end up coming to work with you. Not just their lovely faces but your team's expertise and skills are actually your biggest differentiator. So show them off with team photos from your weekly drinks, game nights and team events. Also, link their LinkedIn page or add information about their job and expertise. This way candidates will know who they'll get to learn from, work with and party with!

Bakken&Baeck showcases their team's expertise with a dedicated tech blog written by the developers in the team. This is a great way to attract talent looking to work with a team of inspiring and skilled people.

Tip: With the Team and LinkedIn job block you can properly show off your team and their skills on your Homerun career page.

5. Add the perks of working at your company

Perks are those fun extras you get when joining a company. But more than that, they are reflections of your company's values.

  • Do you value creativity? Offer team museum trips!
  • Do you value company culture? Show it with fun team events.
  • Do you care about the health of your team? Offer daily healthy lunches.
  • And be sure to show them in an aesthetic way.

Cash App shows their perks with epic illustrations that fit their brand. They've tactically chosen a mix of monetary and non-monetary perks to showcase:

Gusto does a good job at illustrating that their perks are more than just that. "They're a commitment to our team". The company values shine through the thoughtful copy that explains them:

You might not have big perks like a car, a huge training budget or a gym membership. Don't underestimate the inherent (non-monetary) perks that your company has. Perks can be simple (but impactful) things like fun daily team lunches, delicious coffee, working in a beautiful building, flexible working hours, having meetings outside when it's sunny or being able to work from home.

Tip: Create an aesthetic grid of your perks with the Perk job block in Homerun. For the Homerun career page we had illustrations made that fit our brand, but you can also use icons from libraries like The Noun Project.

. . .

These hiring frontrunners have pulled out all the stops with their custom-built career pages. We've shown you how to do the same with a lightweight ATS, like Homerun that allows you to create beautiful career pages, that are unique to your brand with no code at all.

Want to know more about how to attract talent beyond just your career page? We've created an extensive modern guide on how to get candidates rolling in for your job posts: Homerun's Guide to Attracting Talent.

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