Content Marketing Manager job description

This Content Marketing Manager job description template will help you attract qualified candidates for your open position on your marketing team. Use it to help you identify the key responsibilities of a Content Marketing Manager and customize the template to match your brand's voice and unique needs.

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Content Marketing Manager

We're looking for a

Content Marketing Manager

to join

our fully remote and mission driven team.


Content Marketing Manager

Content Marketing Manager responsibilities

About the job

As Content Marketing Manager at {company_name}, you'll be in charge of creating online content like blog posts, web pages, newsletters, social media posts and whitepapers. This content will help us reach our target audience. It's up to you to provide them with valuable information about our products and more. You'll own a content strategy and content calendar to make sure we're publishing consistently and at a high quality. You'll also fine-tune {company_name}'s marketing copy, making sure it's compelling and original. Together with our designers, you'll craft beautiful stories. You'll measure the success of your content with the help of our growth marketers.

Content Marketing Manager job specification

About the candidate

• You have excellent writing and editing skills, and you're a total wordsmith.
• You pay close attention to detail.
• You have a strong sense of company branding and know how to keep a consistent tone of voice in your writing.
• You have the ability to write for multiple channels (long-form, newsletters, social media, etc.).
• You have experience working with a CMS like Wordpress.
• You are able to determine customer needs based on the marketing funnel and you can translate those needs into content ideas.
• You can create basic visuals on tools like Canva or Figma.
• You have basic knowledge of website accessibility and SEO best practices.
• You know how to optimize your writing for search engines.
• You're data-driven and know how to identify success metrics of content marketing efforts.
• You know when to ask for feedback and you can implement it well.
• You're brimming with creative ideas for {company_name}'s content.

Description of your company

About the company

Example: We're an agency that strongly believes in curiosity, equality and creativity. We love to build digital products in close collaboration with our target audience in order to have a positive impact on the world with tech. We highly value an open mind, collaboration and ownership in our team. So if you take pleasure in trying to solve big societal problems with technology, then join our team of activists, creatives and tech

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Apply now

Content Marketing Manager

We're looking for a

Content Marketing Manager

to join

our fully remote and mission driven team.


You’ve got your

Content Marketing Manager

job description!

But what else could you include in your job post?


About the company

A section shortly describing what your company does and what your values are.


Perks & benefits

Show candidates what’s in it for them along with the salary range you have in mind.


DE&I statement

Displaying your commitment to diversity statement on a job description shows potential applicants you’re serious about DE&I.


The hiring process

Shortly describe the steps of the hiring process. For candidates it can be hugely helpful to know what they're in for when applying.


Visual elements

Show job applicants what it's like to work at your company and make it visual! Add a gallery of team photos, logos of your tech stack and photos of team events.


Job application form

Don’t have applicants email their motivation letter. Instead, use a well-designed application form asking candidates the info you’d like to know.

There’s a lot more to your job post than just the description…

Check out our Job Description Guide for more tips on how to choose the right style and format for your job post as well as suggestions for what else to include in your job post.

Also, find out how to easily create beautiful, meaningful and modern job posts with Homerun.


What is the role of a Content Marketing Manager?

Before delving into the specifics of the job description, it's crucial to understand the role of a Content Marketing Manager. Essentially, a Content Marketing Manager plays a pivotal role in crafting and executing a brand's content strategy to drive engagement, website traffic, awareness and conversions. In B2B or B2C businesses, the Content Marketing Manager creates high-quality, valuable content that resonates with the target audience across various channels. A Content Marketing Manager often leads and coordinates a team of content creators or freelance writers to produce high-quality content for the target audience. They often create blog articles, guides, whitepapers, webinar copy and more.

What skills should I look for in a Content Marketing Manager?

A skilled Content Marketing Manager should have a combination of creative, analytical and strategic abilities. Look for candidates with strong writing and editing skills, proficiency in content management systems (CMS), SEO knowledge, experience with content analytics tools, understanding of social media platforms and content distribution, project management experience and excellent communication skills. Additionally, they should demonstrate creativity, adaptability and a deep understanding of the marketing funnel.

How do I hire a Content Marketing Manager for my business?

Hiring a Content Marketing Manager involves a few steps, which you can adapt to match your own hiring process:

  1. Define the role: Clearly outline the responsibilities, goals, and qualifications for the position.
  2. Craft a compelling job description: Create an engaging and beautiful job description that highlights the role's key responsibilities, required skills and qualifications. Use this template to get started!
  3. Post the job: Advertise the position on relevant job boards, industry forums, and social media platforms to attract qualified candidates.
  4. Use an ATS to get organized: Get started with an ATS for small businesses like Homerun to get a complete overview of the hiring process by creating a job application form, organizing applicants, reviewing CVs, inviting candidates to interviews and organizing candidate communications.
  5. Review resumes: Review resumes to identify candidates with relevant experience and skills.
  6. Conduct interviews: Interview candidates to assess their skills and experience. Consider asking situational and behavioral questions to gauge their problem-solving abilities and their approach to work. We'd also recommend these marketing-specific interview questions.
  7. Evaluate candidates: Evaluate candidates based on their qualifications, experience, and alignment with your company's values and culture.
  8. Make an offer: Extend a job offer to the candidate you're interested in working with, negotiate terms if necessary and finalize the hiring process. Don't forget onboarding your new teammate comes next!

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