Content Marketing Manager job description

Before delving into the specifics of the job description, it's crucial to understand the role of a Content Marketing Manager. Essentially, a Content Marketing Manager plays a pivotal role in crafting and executing a brand's content strategy to drive engagement, website traffic, awareness and conversions. In B2B or B2C businesses, the Content Marketing Manager creates high-quality, valuable content that resonates with the target audience across various channels. A Content Marketing Manager often leads and coordinates a team of content creators or freelance writers to produce high-quality content for the target audience. They often create blog articles, guides, whitepapers, webinar copy and more.

A skilled Content Marketing Manager should have a combination of creative, analytical and strategic abilities. Look for candidates with strong writing and editing skills, proficiency in content management systems (CMS), SEO knowledge, experience with content analytics tools, understanding of social media platforms and content distribution, project management experience and excellent communication skills. Additionally, they should demonstrate creativity, adaptability and a deep understanding of the marketing funnel.

Hiring a Content Marketing Manager involves a few steps, which you can adapt to match your own hiring process:

1. Define the role: Clearly outline the responsibilities, goals, and qualifications for the position.
2. Craft a compelling job description: Create an engaging and beautiful job description that highlights the role's key responsibilities, required skills and qualifications. Use this template to get started!
3. Post the job: Advertise the position on relevant job boards, industry forums, and social media platforms to attract qualified candidates.
4. Use an ATS to get organized: Get started with an ATS for small businesses like Homerun to get a complete overview of the hiring process by creating a job application form, organizing applicants, reviewing CVs, inviting candidates to interviews and organizing candidate communications.
5. Review resumes: Review resumes to identify candidates with relevant experience and skills.
6. Conduct interviews: Interview candidates to assess their skills and experience. Consider asking situational and behavioral questions to gauge their problem-solving abilities and their approach to work. We'd also recommend these marketing-specific interview questions.
7. Evaluate candidates: Evaluate candidates based on their qualifications, experience, and alignment with your company's values and culture.
8. Make an offer: Extend a job offer to the candidate you're interested in working with, negotiate terms if necessary and finalize the hiring process. Don't forget onboarding your new teammate comes next!