1. A description of your company (About the company)
If you jump right into the role description candidates who don't know your company will wonder "Wait, where would I be working?"
So provide enough context about your company for your job post to stand on its own. On your career page, you can go into more detail so that candidates who are interested can dive deeper.
In your job description, hit the high points! The company mission, the values, what the culture is like and most importantly why candidates should be excited to work at your company.
2. Responsibilities (About the job)
In the "About the Job" section describe the role. You might be tempted to break out those trusted bullet points here. Instead, tell a story – a story about the impact the person in this role will have on the success of the company and its mission.Focus less on tasks and more on outcomes and impact of the work they'll do.
3. Job specification (About the candidate)
These are the requirements or "About the candidate". But since we're addressing the candidate directly it should be "About you". This is where we suggest you use bullet points, as it's important to be to the point about what you're looking for in a candidate. Include a mix of hard skills, soft skills and required knowledge that your candidate needs.