Visual Designer Job Description

What is a Visual Designer? A Visual Designer creates visual concepts – using computer software or by hand – to communicate ideas that inspire, inform and captivate their target audience. A Visual Designer will typically work on websites, apps and marketing assets. In many cases, Visual Designers work closely with the marketing or advertising team to create visuals that align with the brand identity. They tend to be creative types with experience in visual arts or graphic design. A Visual Designer's role might also extend to motion design, user interface design and user experience design.

Visual Designer Responsibilities

About the job

As Visual Designer at <company name>, you'll be the driving force behind the look and feel of our digital communications. This includes the creation of mobile apps, our email newsletters, presentation materials and marketing assets. You'll do this all while keeping our customers in mind. You'll work within and develop brand guidelines that will reinforce our brand identity. You'll work hand-in-hand with our development team and UX/UI designers to create the most aesthetically appealing and user-friendly products. You'll also have a direct impact on how our customers experience our product and brand.

Visual Designer Job Specification

About the candidate

• You have knowledge of typography, grid systems, color theory and layout.
• You have a passion for brand building.
• You have the ability to maintain and evolve design systems.
•  You're capable of using drawing applications to design original graphics - You're familiar with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop).
• You have keen eye for aesthetics and details.
• You're tech-savvy and you have some basic coding skills.
• You have excellent communication skills.
•  You have the ability to work methodically and meet deadlines.
•  You're brimming with creativity.

Description of your company

About the company

Example: 

We're an agency that strongly believes in curiosity, equality and creativity. We love to build digital products in close collaboration with our target audience in order to have a positive impact on the world with tech. We highly value an open mind, collaboration and ownership in our team. So if you take pleasure in trying to solve big societal problems with technology, then join our team of activists, creatives and tech geeks!

Practice exercise:

Here’s an exercise for you to get the creative juices flowing for your own company description. Give it a shot!👇

We're a  

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  that strongly believes in

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 , 

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  and  

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 . We love to 

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  in order to

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 .  We highly value 

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 , 

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  and

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in our team. So if you take pleasure in  

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 , then join our team of 

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 ,

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 and 

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 !

There’s a lot more to your job post than just the description…

Have a look at our Job Description Guide for more tips on how to choose the right style and format for your job post as well as suggestions for what else to include in your job post.

Also, find out how to easily create beautiful, meaningful and modern job posts with Homerun.

Stand out to candidates with job posts created in Homerun


With Homerun you can:

  • Easily create beautiful and modern job posts

  • Create customizable and candidate-friendly apply forms

  • Bring your hiring process together in one simple hiring tool

FAQ

Is a Visual Designer the same as a Graphic Designer?

No, but there is some overlap between them.

They both create visual concepts, using design software or by hand, to communicate ideas that inspire, inform and captivate their target audience.

A Visual Designer will typically work on websites, apps and marketing assets, whereas a Graphic Designer will work on anything from websites to physical products like books, magazines, product packaging, exhibitions and more.

A Visual Designer's role might also extend to motion design, user interface design and user experience design, whereas, a Graphic Designer's role might include web design, branding and illustration.

What are a Visual Designer’s responsibilities?

  • Shape all visual aspects of things like websites, books, magazines, product packaging, exhibitions and more.
  • The creation of illustrations, logos, layouts and photos.
  • Come up with engaging concepts that have depth and translate them into high-quality designs.
  • Own the visual aspects of a brand while working closely with copywriters and UI/UX designers.
  • Inspire and attract the target audience with every visual element they design.

How do you write a job description for a Visual Designer?

Visual Designers are visual creative types (We know, stating the obvious here). To attract candidates you’ll need to go the extra mile by creating well-designed and visually stimulating job posts.

So get creative and add a variety of visual elements to your job post:

  • Add a photo gallery with fun photos of the team around the office and team events
  • Or shoot some nice photos and create a grid of photos with each team member.
  • Add a Spotify playlist of office tunes that your team likes to listen to.
  • Show off your tech stack with logos of the tools you use regularly (Slack? Trello? Figma?)
  • Add a video of a team member explaining the role.
  • Embed your company's Instagram feed on the job post.
  • Add an embedded map that shows where your office is located.
  • Add a grid of logos of your coolest clients.

Homerun allows you to easily create beautiful, meaningful and modern job posts. You can easily add these kinds of visual elements that will show off your team and company culture. Learn more about Homerun.

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