Visual Designer Job Description

What is a Visual Designer? A Visual Designer creates visual concepts – by hand or with design software – to communicate ideas that inspire, inform and captivate their target audience for their brand. A Visual Designer will typically work on websites, apps and marketing assets. In many cases, Visual Designers work closely with the marketing or advertising team to create visuals that align with the brand identity. They tend to be creative types with experience in visual arts or graphic design. A Visual Designer's role might also extend to motion design, user interface design and user experience design.

Use this Visual Designer job description template to help you attract diverse, qualified candidates for your open role.

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Visual Designer

We're looking for a

Visual Designer

to join

our fully remote and mission driven team.


Visual Designer

Visual Designer Responsibilities

About the job

As Visual Designer at <company name>, you'll be the driving force behind the look and feel of our digital communications. This includes the creation of mobile apps, our email newsletters, presentation materials and marketing assets. You'll do this all while keeping our customers in mind. You'll work within and develop brand guidelines that will reinforce our brand identity. You'll work hand-in-hand with our development team and UX/UI designers to create the most aesthetically appealing and user-friendly products. You'll also have a direct impact on how our customers experience our product and brand.

Visual Designer Job Specification

About the candidate

• You have knowledge of typography, grid systems, color theory and layout.
• You have a passion for brand-building.
• You have the ability to maintain and evolve design systems.
•  You're capable of using drawing applications to design original graphics.
• You're familiar with commonly used design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop).
• You have keen eye for aesthetics and details of a digital design.
• You're tech-savvy and you have some basic coding skills (HTML, CSS).
• You have excellent communication skills.
•  You have the ability to work methodically and meet deadlines.
•  You're brimming with creativity.

Description of your company

About the company

Example: We're an agency that strongly believes in curiosity, equality and creativity. We love to build digital products in close collaboration with our target audience in order to have a positive impact on the world with tech. We highly value an open mind, collaboration and ownership in our team. So if you take pleasure in trying to solve big societal problems with technology, then join our team of activists, creatives and tech

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Visual Designer

We're looking for a

Visual Designer

to join

our fully remote and mission driven team.


You’ve got your

Visual Designer

job description!

But what else could you include in your job post?


About the company

A section shortly describing what your company does and what your values are.


Perks & benefits

Show candidates what’s in it for them along with the salary range you have in mind.


DE&I statement

Displaying your commitment to diversity statement on a job description shows potential applicants you’re serious about DE&I.


The hiring process

Shortly describe the steps of the hiring process. For candidates it can be hugely helpful to know what they're in for when applying.


Visual elements

Show job applicants what it's like to work at your company and make it visual! Add a gallery of team photos, logos of your tech stack and photos of team events.


Job application form

Don’t have applicants email their motivation letter. Instead, use a well-designed application form asking candidates the info you’d like to know.

There’s a lot more to your job post than just the description…

Check out our Job Description Guide for more tips on how to choose the right style and format for your job post as well as suggestions for what else to include in your job post.

Also, find out how to easily create beautiful, meaningful and modern job posts with Homerun.


What does a Visual Content Designer do?

A Visual Content Designer is responsible for creating visually compelling content across various digital platforms. This includes designing graphics, illustrations, animations and other digital elements to enhance user engagement and convey messages effectively. They collaborate closely with content creators, marketers and UI/UX designers to ensure your brand look is cohesive and accurately represented.

Is a Visual Designer the same as a Graphic Designer?

No, but there's some overlap between the two roles. While both create visual concepts to communicate ideas, a Visual Designer mainly focuses on digital platforms like websites, apps and digital marketing assets. A Graphic Designer’s scope, on the other hand, can extend to physical products like books, magazines, packaging, newspapers and exhibitions. Additionally, Visual Designers can specialize in motion design, user interface design and user experience design, whereas Graphic Designers may focus on web design, branding and illustration.

What are a Visual Designer’s job responsibilities?

Visual Designers are tasked with shaping all visual aspects of digital and physical media to create engaging experiences for the target audience. Their responsibilities include:

  • Creating illustrations, logos, layouts and photos to support branding and communication projects.
  • Generating innovative concepts and translating them into high-quality designs that resonate with the target audience.
  • Owning the visual identity of brands and collaborating with copywriters and UI/UX designers to ensure consistency.
  • Inspiring and attracting the target audience through captivating visual elements that enhance user experience.

How do you hire a Visual Designer?

If you’re aiming to hire a Visual Designer for your team, the following steps can serve as a guide for your hiring process:

1. Establish your company’s needs

Before you create a job posting and start accepting applicants, you’ll need to create a job brief. That means figuring out and formalizing what your business needs in a Visual Designer. Consider the skills you currently have on your team and what areas you’re lacking. Turn this into a list so you can create a great Visual Designer job description.

2. Craft a job description

Now it’s time to draft a job description that you can upload to job boards and designer communities. Start with the job title—Visual Designer. Then, add in your company's name and a quick blurb about who you are. Next up, jot down what qualifications your ideal candidate should have and what you'll be expecting them to do on the job (use this template as a starting point!).

3. Use an Applicant Tracking System (ATS)

An applicant tracking system like Homerun is an easy-to-use software application small and medium-sized teams use to organize and structure their hiring process. It helps in-house recruiters, founders, hiring managers and anyone else on a team tasked with hiring a new teammate to evaluate, communicate with and hire for roles like Visual Designers more efficiently.

4. Prepare for interviews in advance

Before you conduct an interview with any potential hires, take a good look at their resume, cover letter and any design portfolios they've shared. Write down any questions you’d like to ask them about their past experiences. We’d recommend asking a few fun ones to get a feel for their personality too. Kickstart the interview process with our list of Visual Designer interview questions.

5. Draft a job offer letter

So, you've found your dream candidate? Awesome! Time to whip up a job offer letter. Keep it short and sweet—just one page will do.

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