Copywriter Job Description

What is a Copywriter? A Copywriter is typically responsible for crafting creative copy for marketing materials, emails, websites, catalogs, sales assets, product descriptions and more. Depending on their seniority, a Copywriter might also edit and review work for other writers. They might also be involved in the concept development phase alongside brand designers and product managers.

Use this Copywriter job description template to help you simplify your hiring process.

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Copywriter Responsibilities

About the job

As a Copywriter at <company name>, you'll be the voice of the company. You'll write copy that is clear, creative, original and in some cases, with SEO best practices in mind. In this role, you'll be involved in a lot of research so that you learn to speak to our target audience. You'll use insights from your research and marketing team knowledge to write all kinds of copy for things like our website, social media, ads, emails and printed marketing materials. You'll do all this in close collaboration with the content team and our brand designer. Ultimately, your role will be instrumental in persuading our target audience to consider our products.

Copywriter Job Specification

About the candidate

• You can write engaging copy to help boost our brand awareness and persuade our customers to consider our products.
• You are comfortable doing research that will lead to fresh ideas in line with our tone of voice.
• You have the ability to write for multiple channels (long-form, newsletters, social media, landing pages, search engines/SEO etc.).
• You are capable of turning complex briefs into focused, high-impact and compelling copy.
• You have flawless spelling, grammar and a fantastic command of our brand's working-language.
• You have strong writing, editing and proofreading skills.
• You know the basics of keyword research and writing for SEO.
• You have excellent teamwork skills and enjoy creative collaboration.
• You know when to ask for feedback and you can implement it well.
• You can define and own our brand-voice for all external content.
• You're brimming with creative ideas for our content.

Description of your company

About the company

Example: We're an agency that strongly believes in curiosity, equality and creativity. We love to build digital products in close collaboration with our target audience in order to have a positive impact on the world with tech. We highly value an open mind, collaboration and ownership in our team. So if you take pleasure in trying to solve big societal problems with technology, then join our team of activists, creatives and tech

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We're looking for a


to join

our fully remote and mission driven team.


You’ve got your


job description!

But what else could you include in your job post?


About the company

A section shortly describing what your company does and what your values are.


Perks & benefits

Show candidates what’s in it for them along with the salary range you have in mind.


DE&I statement

Displaying your commitment to diversity statement on a job description shows potential applicants you’re serious about DE&I.


The hiring process

Shortly describe the steps of the hiring process. For candidates it can be hugely helpful to know what they're in for when applying.


Visual elements

Show job applicants what it's like to work at your company and make it visual! Add a gallery of team photos, logos of your tech stack and photos of team events.


Job application form

Don’t have applicants email their motivation letter. Instead, use a well-designed application form asking candidates the info you’d like to know.

There’s a lot more to your job post than just the description…

Check out our Job Description Guide for more tips on how to choose the right style and format for your job post as well as suggestions for what else to include in your job post.

Also, find out how to easily create beautiful, meaningful and modern job posts with Homerun.


What are the responsibilities of a Copywriter?

A Copywriter is responsible for crafting compelling and persuasive written content for various mediums like websites, advertisements, social media, marketing campaigns and more. Their duties typically include conducting research, understanding the target audience, developing creative concepts, collaborating with other team members and making sure the content aligns with the brand's voice and messaging.

Who does a Copywriter work with?

A Copywriter collaborates closely with various team members within a business, including marketing teams, creative directors, graphic designers, content strategists, product managers and sometimes clients or external agencies. They work together to brainstorm ideas, understand project requirements, provide feedback and ensure that the final content meets the desired objectives.

What makes a good Copywriter?

A good Copywriter is creative, strategic in their thinking, a strong communicator and attention to detail. They have a deep understanding of the target audience and can tailor their writing to resonate with them, while taking ownership of the brand's voice and key messaging. Additionally, a good Copywriter is adaptable, able to work under tight deadlines, open to feedback and continuously strives to improve their craft.

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