Marketing Associate Job Description

What is a Marketing Associate? Before diving into the job description, it's important to confirm if a Marketing Associate really is what you're looking for. A Marketing Associate assists the marketing team with whatever they need support with. It's often an entry-level role for B2B or B2C businesses that can involve different tasks like admin, measuring the success of campaigns with analytics, market research and online or offline event coordination. This role can also involve creative tasks like copywriting, producing content for various channels and creating presentations.

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Marketing Associate

We're looking for a

Marketing Associate

to join

our fully remote and mission driven team.


Marketing Associate

Marketing Associate Responsibilities

About the job

As Marketing Assistant at <company name> you'll be the marketing teams go-to person when they need support. You'll get to do a lot of market research and help make sure our campaigns are a success. This job is a mix of creative and admin tasks, like managing our social media accounts and sharing cool content across marketing channels. You'll also get to write and come up with ideas for press releases. One of the most important parts of the job is research. You'll be asking questions, doing polls, marketing research and looking at data to make sure we're reaching the right people. Overall, you'll be playing a big role in getting our brand out there and making sure people know about us!

Marketing Associate Job Specification

About the candidate

• You're well organized and capable of handling day-to-day administrative marketing tasks.
• You're great at collecting marketing research and creating easy-to-understand reports to share with stakeholders.
• You take initiative to see where and how you can support your team.
• You can write press releases, sales copy and marketing content for distribution across social media, websites and other marketing channels.
• You're comfortable helping out with all sorts of marketing tasks like planning events, brainstorming creative ideas and analyzing data.
• You know how to monitor social media accounts, competitors and you stay up-to-date with what's happening in the marketing world.
• You know how to analyze the success of campaigns and research what customers want.
• You're a great communicator, both in writing and speaking and you pay attention to the details that matter.

Description of your company

About the company

Example: We're an agency that strongly believes in curiosity, equality and creativity. We love to build digital products in close collaboration with our target audience in order to have a positive impact on the world with tech. We highly value an open mind, collaboration and ownership in our team. So if you take pleasure in trying to solve big societal problems with technology, then join our team of activists, creatives and tech

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Marketing Associate

We're looking for a

Marketing Associate

to join

our fully remote and mission driven team.


You’ve got your

Marketing Associate

job description!

But what else could you include in your job post?


About the company

A section shortly describing what your company does and what your values are.


Perks & benefits

Show candidates what’s in it for them along with the salary range you have in mind.


DE&I statement

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The hiring process

Shortly describe the steps of the hiring process. For candidates it can be hugely helpful to know what they're in for when applying.


Visual elements

Show job applicants what it's like to work at your company and make it visual! Add a gallery of team photos, logos of your tech stack and photos of team events.


Job application form

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There’s a lot more to your job post than just the description…

Check out our Job Description Guide for more tips on how to choose the right style and format for your job post as well as suggestions for what else to include in your job post.

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What does a Marketing Associate do?

A Marketing Associate is responsible for supporting various aspects of marketing campaigns and strategies. Their tasks include market research, data analysis, content creation, social media management, email marketing, and collaborating with team members to put marketing plans and initiatives into action.

What skills does a Marketing Associate need?

A successful Marketing Associate needs to have a range of skills, including:

  • Excellent communication skills: They'll need to be able to communicate effectively with a range of people, including customers, colleagues and senior leaders.
  • Strong organizational skills: They'll need to be able to manage multiple projects and deadlines, often working under tight time constraints.
  • Analytical skills: They'll need to be able to analyze marketing data to measure the success of campaigns and make data-driven decisions.
  • Creative thinking: They'll need to be able to come up with new and innovative ideas to attract and engage customers.
  • Technical skills: They'll need to be proficient in using marketing software and tools, such as Google Analytics, CRM systems, and email marketing platforms.
  • Flexibility and adaptability: They'll need to be able to adapt to changing market conditions and respond quickly to emerging trends and opportunities.

What are the duties of a Marketing and Sales Associate?

A Marketing Associate's duties may include:

  • Developing and implementing marketing campaigns and strategies
  • Conducting market research and analyzing customer data
  • Creating marketing content, such as blog posts, social media updates, and email newsletters
  • Collaborating with sales teams to develop sales strategies and tactics
  • Managing social media accounts and online communities
  • Planning and executing events and trade shows
  • Managing email marketing campaigns and analyzing email performance metrics
  • Tracking and analyzing marketing data to measure the success of campaigns and make data-driven decisions
  • Building and maintaining relationships with customers, partners, and stakeholders
  • Creating and delivering presentations to senior leaders and other stakeholders

What is the difference between a Marketing Associate and a Marketing Assistant?

While both roles are essential in marketing teams, a Marketing Associate typically has more responsibilities and may be involved in higher-level tasks. Marketing Associates are often involved in strategic planning, data analysis, and project management, while Marketing Assistants generally handle administrative and operational tasks — think: scheduling, organizing materials, and content creation.

Who does a Marketing Associate work with?

Marketing Associates get to work with a bunch of different colleagues and teams to achieve marketing goals. This includes working closely with marketing managers, graphic designers, copywriters, data analysts, support teams, sales teams, and other cross-functional departments. They'll often report to the Marketing Manager or Marketing Officer. Effective teamwork and communication skills are hugely important to a Marketing Associate’s success in delivering impactful marketing campaigns. Be sure to look out for these skills during the hiring process.

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