Graphic Designer Job Description

What is a Graphic Designer? A Graphic Designer is someone who creates visual concepts – using design software or by hand – to communicate ideas that inspire, inform and captivate their target audience. They develop the overall layout and design for websites, books, magazines, product packaging, exhibitions and more. Graphic Designers usually work closely with the marketing or advertising team to create visuals that embody a brand or product. A Graphic Designer's role might also include web design, branding and illustration. They tend to be creative types with experience in visual arts or visual design.

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Graphic Designer Responsibilities

About the job

As Graphic Designer at <company name>, you'll be the one to shape all visual aspects of our website, books, magazines, product packaging, exhibitions and more. This includes the creation of illustrations, logos, layouts and photos. You'll come up with engaging concepts that have depth and you'll translate these concepts into high-quality designs. You'll own the visual aspects of our brand while working closely with our copywriters and UI/UX designers when relevant. Ultimately, you'll be in charge of inspiring and attracting our target audience with every visual element we send out into the world.

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Graphic Designer Job Specification

About the candidate

• You are capable of designing across a range of platforms: digital, print, paid, packaging and more.
• You have knowledge of typography, grid systems, color theory and composition.
• You have a passion for brand building and a strong understanding of how to maintain and evolve design systems.
• You're familiar with design software (such as InDesign, Illustrator, Dreamweaver, Photoshop).
• You have keen eye for aesthetics and details.
• You have excellent communication skills.
• You have the ability to work methodically and meet deadlines.

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Description of your company

About the company

Example: We're an agency that strongly believes in curiosity, equality and creativity. We love to build digital products in close collaboration with our target audience in order to have a positive impact on the world with tech. We highly value an open mind, collaboration and ownership in our team. So if you take pleasure in trying to solve big societal problems with technology, then join our team of activists, creatives and tech geeks!

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FAQ

What are 3 things Graphic Designers do?

  • Shape visual aspects of things like websites, books, magazines, product packaging, exhibitions and more.
  • Create illustrations, logos, layouts and photos.
  • Own and develop the visual aspects of a brand.

What skills does a Graphic Designer require?

  • The ability to design across a range of platforms: digital, print, paid, packaging and more.
  • Knowledge of typography, grid systems, color theory and composition.
  • A passion for brand building and a strong understanding of how to maintain and evolve design systems.
  • Familiarity with design software (such as InDesign, Illustrator, Dreamweaver, Photoshop).
  • A keen eye for aesthetics and details.
  • Excellent communication skills.
  • The ability to work methodically and meet deadlines.

Is a Visual Designer the same as a Graphic Designer?

No, but there is some overlap between them.

They both create visual concepts, using design software or by hand, to communicate ideas that inspire, inform, and captivate their target audience.

A Visual Designer will typically work on websites, apps, and marketing assets, whereas a Graphic Designer will work on anything from websites to physical products like books, magazines, product packaging, exhibitions and more.

A Visual Designer's role might also extend to motion design, user interface design and user experience design, whereas a Graphic Designer's role might include web design, branding and illustration.

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