Marketing Manager Job Description

What is a Marketing Manager? Before diving into the job description and kicking off the hiring process, it's important to know if a Marketing Manager really is what you're looking for. Basically, a Marketing Manager (B2B or B2C) is in charge of communicating, promoting and selling a company's products or services. They do this by developing and launching marketing campaigns with a team of marketers. They're also responsible for setting marketing budgets, hiring and organizing their team and ensuring marketing content matches their company brand and business goals.

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Marketing Manager

We're looking for a

Marketing Manager

to join

our fully remote and mission driven team.


Marketing Manager

Marketing Manager Responsibilities

About the job

As the marketing manager at <company name>, you'll get to help us bring in new customers and keep the ones we have happy through awesome marketing efforts. You'll be in charge of coming up with and implementing campaigns, keeping an eye on the budget, and making sure all our marketing materials match our brand. Your job will also involve reporting back to the higher-ups about how our campaigns are doing and using data to understand and improve what we're doing. Overall, you'll be leading and guiding a team of marketing peeps and staying current on industry trends and new marketing tools

Marketing Manager Job Specification

About the candidate

• You have the ability to manage, create, and distribute marketing materials for a number of different on and offline channels.
• You have the experience to understand, manage and measure marketing campaigns and report the results to the team.
• You are good at finding creative solutions for working within a budget.
• You have some experience creating, training and supporting a marketing team.
• You know the steps it take to launch a successful marketing campaign from concept to implementation.
• You know how to manage external agencies, freelancers and vendors so that they deliver great work for your campaigns.
• You have a working knowledge of our industry and you stay up to date with new marketing trends, methods and technology.
• You are a creative and innovative thinker who has great problem solving skills.

Description of your company

About the company

Example: We're an agency that strongly believes in curiosity, equality and creativity. We love to build digital products in close collaboration with our target audience in order to have a positive impact on the world with tech. We highly value an open mind, collaboration and ownership in our team. So if you take pleasure in trying to solve big societal problems with technology, then join our team of activists, creatives and tech

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Marketing Manager

We're looking for a

Marketing Manager

to join

our fully remote and mission driven team.


You’ve got your

Marketing Manager

job description!

But what else could you include in your job post?


About the company

A section shortly describing what your company does and what your values are.


Perks & benefits

Show candidates what’s in it for them along with the salary range you have in mind.


DE&I statement

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The hiring process

Shortly describe the steps of the hiring process. For candidates it can be hugely helpful to know what they're in for when applying.


Visual elements

Show job applicants what it's like to work at your company and make it visual! Add a gallery of team photos, logos of your tech stack and photos of team events.


Job application form

Don’t have applicants email their motivation letter. Instead, use a well-designed application form asking candidates the info you’d like to know.

There’s a lot more to your job post than just the description…

Check out our Job Description Guide for more tips on how to choose the right style and format for your job post as well as suggestions for what else to include in your job post.

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What skills does a Marketing Manager need?

A Marketing Manager needs a variety of skills to be successful in their role. Some key hard skills include experience in creating and executing marketing campaigns, knowledge of market research, analytical skills including proficiency in marketing analytics tools and the ability to manage a marketing budget. In addition, soft skills such as strong leadership abilities, excellent communication and interpersonal skills, creative thinking and adaptability are also important skills for a Marketing Manager to possess.

What does a Marketing Manager do on a daily basis?

Well, whether focusing on B2B or B2C markets, a Marketing Manager's day-to-day tasks depend on their company's needs, but generally speaking, they're responsible for coming up with and executing marketing strategies to grow the business. They'll work cross-functionally with other departments to develop campaigns, conduct research to stay ahead of the curve, monitor current campaigns and dashboards, manage budgets, and keep an eye on their team's progress. Additionally, they may create content, brainstorm new campaign ideas, chat with clients or customers, and stay on top of industry trends. It's a pretty exciting and every-evolving gig that calls for creativity, strategic thinking and strong business sense.

Who does a Marketing Manager work with?

Marketing Managers can influence various aspects of a business which means they can work with a variety of people. But mainly, they tend to work alongside Marketing Directors or Marketing Officers, Chief Marketing Officers, Marketing Assistants, Project Managers, Sales Managers, Account Directors and Account Executives. In some smaller businesses they often work closely with the CEO/Founder. Check out other Marketing job description templates.

How do you hire a Marketing Manager?

If you are looking to hire a Marketing Manager, there are a few steps you need to take. First you'll want to create a candidate profile to help you narrow down exactly the type of candidate you're looking for. Once you've set that up, you need to create an engaging career page and job application form complete with a handful of job application questions. Next you'll want to prepare for the interview process, which includes writing the Marketing Manager interview questions you plan to ask in advance. To organize and communicate with your marketing candidates, a hiring tool like Homerun will simplify and streamline the entire recruitment process from start to finish.

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