Content Writer Job Description

A strong Content Writer needs to have a diverse set of skills, including (but not limited to) exceptional writing and editing abilities, strong research skills, understanding of SEO and content optimization, creativity, attention to detail and the ability to switch up their writing style to suit different audiences, platforms and marketing channels.

A Content Writer's duties and responsibilities typically include creating original and engaging content for various online platforms such as websites, blogs, social media channels like LinkedIn and marketing materials. To do this they usually have to conduct research, generate ideas, writing, edit, proofread, keyword optimization and prune decaying content for better results in search (SEO) and reader engagement.

Despite their title, a Content Writer's skillset is not limited to just excellent writing skills — they should also have a deep understanding of their target audience, the ability to tell compelling stories, creativity in generating ideas, a knack for solid research, strong communication skills, adaptability and a passion for continuous learning and improvement. Content marketing is an ever-evolving industry so your Content Writer must stay on top of the trends.

Content Writers often collaborate closely with a handful of teams within a business, including marketing, communications, product development, support and sales. They may also work with external stakeholders such as freelance writers, designers, agencies and subject matter experts to create comprehensive and content that audiences want to read.