Content Writer Job Description

A Content Writer in a B2B or B2B business gets to dive into all sorts of digital content including short copywriting, long-form and short-form blog posts, email copy, social media posts, product marketing content and more. They write, edit and publish content throughout the marketing funnel with well-researched and often SEO-backed content. Use this Content Writer job description template to kickstart and simplify your hiring process.

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Content Writer

We're looking for a

Content Writer

to join

our fully remote and mission driven team.


Content Writer

Content Writer responsibilities

About the job

As Content Writer at {company_name}, you'll be in charge of creating online content like blog posts, web pages, newsletters, social media posts and white papers. This content will help us reach our target audience. It's up to you to provide them with valuable information about our products and more. You'll own a content strategy and content calendar to make sure we're publishing consistently. You'll also fine-tune {company_name}'s marketing copy, making sure it's compelling and original. Together with our designers, you'll craft beautiful stories. You'll measure the success of your content with the help of our growth marketers.

Content Writer job specification

About the candidate

- You have excellent writing and editing skills.
- You have a sense of branding and know how to keep a consistent tone of voice in your writing.
- You have the ability to write for multiple channels (long-form, newsletters, social media, etc.).
- You have experience working with a CMS like Wordpress.
- You are able to determine customer needs and you can translate them to content ideas.
- You can create basic visuals.
- You know how to optimize your writing for SEO.
- You're data driven and know how to identify success metrics.
- You know when to ask for feedback and you can implement it well.
- You're brimming with creative ideas for {company_name}'s content.

Description of your company

About the company

Example: We're an agency that strongly believes in curiosity, equality and creativity. We love to build digital products in close collaboration with our target audience in order to have a positive impact on the world with tech. We highly value an open mind, collaboration and ownership in our team. So if you take pleasure in trying to solve big societal problems with technology, then join our team of activists, creatives and tech

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Content Writer

We're looking for a

Content Writer

to join

our fully remote and mission driven team.


You’ve got your

Content Writer

job description!

But what else could you include in your job post?


About the company

A section shortly describing what your company does and what your values are.


Perks & benefits

Show candidates what’s in it for them along with the salary range you have in mind.


DE&I statement

Displaying your commitment to diversity statement on a job description shows potential applicants you’re serious about DE&I.


The hiring process

Shortly describe the steps of the hiring process. For candidates it can be hugely helpful to know what they're in for when applying.


Visual elements

Show job applicants what it's like to work at your company and make it visual! Add a gallery of team photos, logos of your tech stack and photos of team events.


Job application form

Don’t have applicants email their motivation letter. Instead, use a well-designed application form asking candidates the info you’d like to know.

There’s a lot more to your job post than just the description…

Check out our Job Description Guide for more tips on how to choose the right style and format for your job post as well as suggestions for what else to include in your job post.

Also, find out how to easily create beautiful, meaningful and modern job posts with Homerun.


What skills does a Content Writer need?

A strong Content Writer needs to have a diverse set of skills, including (but not limited to) exceptional writing and editing abilities, strong research skills, understanding of SEO and content optimization, creativity, attention to detail and the ability to switch up their writing style to suit different audiences, platforms and marketing channels.

What are the duties and responsibilities of a Content Writer?

A Content Writer's duties and responsibilities typically include creating original and engaging content for various online platforms such as websites, blogs, social media channels like LinkedIn and marketing materials. To do this they usually have to conduct research, generate ideas, writing, edit, proofread, keyword optimization and prune decaying content for better results in search (SEO) and reader engagement.

What makes a good Content Writer?

Despite their title, a Content Writer's skillset is not limited to just excellent writing skills — they should also have a deep understanding of their target audience, the ability to tell compelling stories, creativity in generating ideas, a knack for solid research, strong communication skills, adaptability and a passion for continuous learning and improvement. Content marketing is an ever-evolving industry so your Content Writer must stay on top of the trends.

Who does a Content Writer typically work with?

Content Writers often collaborate closely with a handful of teams within a business, including marketing, communications, product development, support and sales. They may also work with external stakeholders such as freelance writers, designers, agencies and subject matter experts to create comprehensive and content that audiences want to read.

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