Content Manager

 
job description

In short

So you're looking to hire a 

Content Manager

 and you're not sure where to start.

No need to reinvent the wheel here. We have a job description template for this role that's ready to go! And for the parts of your job description you can't copy paste with have some tips and guidelines. We'll walk you through it!

The job description text

One of the most essential elements of your job post is the job description. Job descriptions need to be clear and informative while sparking the interest of talent.

And not just any talent, but qualified, enthusiastic and ideally diverse talent. This isn't easy, especially since candidates spend less than 6 seconds on a job post on average. This means a generic list of bullet points won't cut it. It takes a well-structured job description that's thoughtfully written. We've got you covered!

There are 3 elements you need to include in your 

Content Manager

 job description. Here's a template for each of them:

1. About the job

The "About the Job" section is where you describe the role. You might be tempted to break out those trusted bullet points here. Instead, tell a story – a story about the impact the person in this role will have on the success of the company and its mission.

This description focuses less on tasks and more on outcomes of the work they'll do. It answers the questions: What will they own and be able to take charge of? How will their work contribute to the goal of the company?

Template: About the Job

Copy text

As Content Manager at {company_name}, you'll be in charge of creating online content like blog posts, web pages, newsletters, social media posts and white papers. This content will help us reach our target audience. It's up to you to provide them with valuable information about our products and more. You'll own a content strategy and content calendar to make sure we're publishing consistently. You'll also fine-tune {company_name}'s marketing copy, making sure it's compelling and original. Together with our designers, you'll craft beautiful stories. You'll measure the success of your content with the help of our growth marketers.

2. About the candidate

Traditionally this section would be called requirements but we recommend you talk to your candidates instead of about them. This means using "you", "we" and "our" pronouns throughout your description.

That means calling this section "About you". This job description includes a mix of hard skills, soft skills and required knowledge that someone in this role needs.

Template: About the candidate

Copy text

- You have excellent writing and editing skills.
- You have a sense of branding and know how to keep a consistent tone of voice in your writing.
- You have the ability to write for multiple channels (long-form, newsletters, social media, etc.).
- You have experience working with a CMS like Wordpress.
- You are able to determine customer needs and you can translate them to content ideas.
- You can create basic visuals.
- You know how to optimize your writing for SEO.
- You're data driven and know how to identify success metrics.
- You know when to ask for feedback and you can implement it well.
- You're brimming with creative ideas for {company_name}'s content.

3. About the company

Add a section to your job description that gives an intro to your company so that candidates get the gist of your company's core business and a sense of what the company culture is.

Include the company mission, the values, what the culture is like and most importantly why candidates should be excited to work at your company. Here's an example:

Example: About the company

We're an agency that strongly believes in teamwork, design and creativity. We love to build the best possible digital products that make the world a better place.

We highly value the combination of simplicity and intelligence to deliver great experiences. If you take pleasure in getting every detail right, then join our team of misfits, weirdos and geeks!

What else to include

Your job description will not attract talent all on its own. So when putting together your job post, be sure to show what it's like working at your company not just textually but visually!

Keep in mind that for many people choosing to apply somewhere is often an emotional choice. The impression they get about the culture of your company is what's going to win them over. So get creative and add a variety of visual elements to your job post:

  • Add fun photos of the team around the office or at a team event.
  • Add pictures of the office so that the candidates can see where they'll be working.
  • Add a Spotify playlist of music your team likes to listen to at lunch.
  • Add a video of a team member describing the role.
  • Include a grid of perks that your company offers with visuals that illustrate them.
  • Embed your company's Instagram feed on the job post.
  • Include links to important articles in the press about what your company has accomplished.

Open this job description in Homerun and you'll be able to easily add all of these elements and more!

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    Content Manager

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    Content Manager
    At Test Company we're looking for a Front-End Developer to join our team.
    Full time  ·  Amsterdam
    About the job

    As Content Manager at {company_name}, you'll be in charge of creating online content like blog posts, web pages, newsletters, social media posts and white papers. This content will help us reach our target audience. It's up to you to provide them with valuable information about our products and more. You'll own a content strategy and content calendar to make sure we're publishing consistently. You'll also fine-tune {company_name}'s marketing copy, making sure it's compelling and original. Together with our designers, you'll craft beautiful stories. You'll measure the success of your content with the help of our growth marketers.