Digital Marketer job description

Digital Marketers in a B2B or B2C business are responsible for growing and maintaining a business's online presence and revenue. Marketing campaigns are their bread and butter, and they're experts at researching, strategizing and creating engaging content for their online target audience. Use this Digital Marketing job description template to help you attract and hire your own digital marketing pro.

Publish this job for free

Apply now

Digital Marketer

We're looking for a

Digital Marketer

to join

our fully remote and mission driven team.


Digital Marketer

Digital Marketer responsibilities

About the job

As Digital Marketer at <company name>, you'll be the driving force behind all our digital marketing initiatives. You'll develop, implement, track and optimize digital campaigns across multiple platforms You'll own all of our marketing channels and measure their success. You'll be in charge of a creating a digital marketing strategy that supports our overarching business goals. Ideally, all this will result in acquisition, retention and loyalty of customers. You'll work together with our content marketer and designer to craft beautiful and compelling stories for campaigns. Ultimately, you'll make sure our message reaches our target audience so that {company_name} can enter the next stage of growth.

Digital Marketer job specification

About the candidate

- You're able to manage SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- You're highly creative and have experience in identifying target audiences and devising digital campaigns that engage and convert.
- You can optimize landing pages and user funnels.
- You are skilled in exerpimentation.
- You have a solid knowledge of website analytics tools.
- You have a working knowledge of Google Adwords and social media advertising.
- You have strong analytical skills.
- You see exciting marketing possibilities in new technologies and emerging trends.

Description of your company

About the company

Example: We're an agency that strongly believes in curiosity, equality and creativity. We love to build digital products in close collaboration with our target audience in order to have a positive impact on the world with tech. We highly value an open mind, collaboration and ownership in our team. So if you take pleasure in trying to solve big societal problems with technology, then join our team of activists, creatives and tech

Create a beautiful job description with Homerun

Apply now

Digital Marketer

We're looking for a

Digital Marketer

to join

our fully remote and mission driven team.


You’ve got your

Digital Marketer

job description!

But what else could you include in your job post?


About the company

A section shortly describing what your company does and what your values are.


Perks & benefits

Show candidates what’s in it for them along with the salary range you have in mind.


DE&I statement

Displaying your commitment to diversity statement on a job description shows potential applicants you’re serious about DE&I.


The hiring process

Shortly describe the steps of the hiring process. For candidates it can be hugely helpful to know what they're in for when applying.


Visual elements

Show job applicants what it's like to work at your company and make it visual! Add a gallery of team photos, logos of your tech stack and photos of team events.


Job application form

Don’t have applicants email their motivation letter. Instead, use a well-designed application form asking candidates the info you’d like to know.

There’s a lot more to your job post than just the description…

Check out our Job Description Guide for more tips on how to choose the right style and format for your job post as well as suggestions for what else to include in your job post.

Also, find out how to easily create beautiful, meaningful and modern job posts with Homerun.


What does a Digital Marketer do?

A Digital Marketer is responsible for developing, implementing and managing marketing campaigns that promote your company's products, services, or brand across digital channels. That includes social media, websites, email, search engines and lots more. Digital Marketers analyze market trends, identify target audiences and measure campaign performance to optimize strategies for maximum reach and engagement.

What skills do you need for digital marketing?

To work in digital marketing, you'll need a diverse skill set that combines creativity, analytical thinking and technical skills. Key skills for digital marketers include proficiency in digital marketing tools and platforms (Google Analytics 4), social media management tools and email marketing software. They should also have strong communication and writing skills, knowledge of SEO and SEM strategies, experience with content creation and the ability to analyze data to make informed decisions that will hopefully positively impact the business.

What makes a good Digital Marketer for a B2B or B2C company?

The qualities of a good Digital Marketer may vary slightly depending on whether they're working for a B2B (business-to-business) or B2C (business-to-consumer) company.

For a B2B company, a good Digital Marketer should have a deep understanding of the target audience's industry, be skilled in lead generation and nurturing strategies and have experience with account-based marketing tactics.

A Digital Marketer for a B2C company should be great at creating engaging and visually appealing content, understanding consumer behavior and preferences and driving direct sales via digital channels. No matter the company type, adaptability, creativity and a results-driven mindset are essential qualities for success in a digital marketing role. Look out for these traits when hiring your Digital Marketer!

try homerun

A hiring tool you can wrap your head around

Everything you need to organize your hiring and make a great first impression.

Related articles


12 amazing career page examples to inspire your own


12 recruitment tools to elevate your hiring process


16 methods of recruitment to help you hire kick-ass talent